Rainbow E Commerce was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn’t stop there.

We also firmly believed that our customers deserved more choices, straightforward information and legendary service. We felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first. (We’re thrilled to share that a few of our customers have even invited our experts to their weddings!)

As the leader in handcrafted engagement rings and beautiful fine jewelry, we’re constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.

We’ve revolutionized what it means to buy engagement rings and exquisite jewelry so you can make the most of your budget. By cutting out the middleman, we pass the savings onto you, all while preserving exceptional customer service and the highest quality diamonds and gemstones.

We proudly offer jewelry that are made and quadruple-checked. Our diamond and jewelry experts ensure the quality of Rainbow E Commerce diamonds and jewelry before they ship, so you can feel confident that every piece meets our industry-leading standards.

We only purchase through the largest and most respected suppliers who adhere to and enforce the standards established by the Kimberley Process. We offer over 150,000 loose and no matter the size, all are colorless to faintly colored (D-K color grade) with exceptional clarity (FL-SI2).

As part of the Rainbow E Commerce experience, we provide our customers with exceptional diamond buying tips and unbiased, so that you can make an empowered decision about your purchase. Additionally, our diamond and jewelry experts are available 24/7 to answer all questions great or small. We can help you compare diamonds, choose the perfect setting, find a matching wedding band, select fine jewelry for a milestone gift—and so much more. Just ask. It’s our pleasure to help.

We’re honored to have earned the trust of hundreds of thousands of happy couples and over 2,000,000 customers (and growing) who chose Rainbow E Commerce to celebrate their engagements, once-in-a lifetime occasions, milestone moments and personal achievements with close to 5,000,000 unique pieces of jewelry. And, we stand behind our products with industry-leading (http://rainbowecommerce.com/).

While Rainbow E Commerce expects to have the lowest price, we can typically match a competitor’s offer if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site. Simply call us, and a qualified diamond and jewelry expert will be happy to review your inquiry.